Friday, January 05, 2007

ramsey with charlie hughes on autos and audio branding

A No-Nonsense Marketing Smart Tip January 4, 2007

You can learn a lot about branding – good and bad – from the auto industry, and Charlie Hughes should know. He’s the founder and former CEO of Range Rover of North America.

He has worked for six different automakers on eleven different brands and was also CEO of Mazda.Charlie heads the marketing consultancy Brand Rules and is the co-author of Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry. Given the importance of a vital auto industry to the health of the radio industry, Charlie’s got a message for us all.
Listen to the full 15-minute audio interview.

well worth a listen via the link on marks blog Wow, charlie indicates satellite radio, may well be the leader going forward with the introduction of new data services and features the consumer demands. On a personal note I think all the broadcasters have collectively failed at embracing the listener and communicating directly with them.

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